About

Who we are

Celeste AI LLC is a U.S.-based company with international offices in Bermuda, specializing in AI enablement for enterprises.

Founded by Michael Branco, the company builds upon his doctoral research at Rutgers Business School focused on high-impact AI enablement using the Balanced Scorecard (BSC) framework.

Celeste AI is part of the Celeste Group of Companies, employing over 100 professionals globally across consulting, digital marketing, and technology disciplines.

Methodology

The Balanced Scorecard Approach to AI Enablement

Turning business data into actionable insights

We integrate process mining with the Balanced Scorecard (BSC) framework to identify workflows that yield the greatest financial and operational impact. Our approach ensures every AI project is strategic, measurable, and sustainable.

The Four Perspectives of AI Impact

1

Financial

Identify where AI can drive profitability.

2

Customer

Enhance satisfaction, experience, and retention.

3

Internal Process

Streamline operations through intelligent automation.

4

Learning & Growth

Empower teams to innovate through AI.